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Privacy Notice

Last updated: 20th March 2023

This privacy notice for purposeful play describes how and why we might collect, store, use and share your information when you use our services when you visit our website and engage with us in other related ways including any sales, marketing or events.  

If you do not agree with our policies and practices, please do not use the services at Purposeful Play. If you have any questions or concerns, please contact  


What information do we collect? 

Personal information that you disclose to us 

We collect personal information that you voluntarily provide to us when you register on the services, express and interest in obtaining information about us or our products and services, when you participate in activities on the services, or otherwise when you contact us. 

Personal Information Provided by You. The personal information that we collect depends on the context of your interactions with us and the services, the choices you make, and the products and features you use. The personal information we collect may include the following: 

  • Names 

  • Email addresses  

  • Phone numbers 

  • Billing addresses  

  • Debit/credit card numbers 

  • Mailing addresses 

  • Contact preferences 

  • Contact or authentication data 


Sensitive Information. We do not process sensitive information.  

Payment Data. We may collect data necessary to process your payment if you make purchases, such as your payment instrument number, and the security code associated with your payment instrument. All payment data is stored by Wix, Ayden and Stripe. You may find their privacy notice links here: 

All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.


Information automatically collected 

We automatically collect certain information when you visit, use, or navigate the services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our services, and other technical information. This information is primarily needed to maintain the security and operation of our services and for our internal analytics and reporting purposes.  

Like many businesses, we also collect information through cookies and similar technologies. The information we collect includes: 

  • Log and usage data. Log and usage data is service related, diagnostic, usage, and performance information our servers automatically collect when you access or use our services and which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser types, and settings and information about your activity in the services (such as the date/time stamps associated with your usage, pages and files viewed, searches, and other actions you take such as which features you use), device event information (such as system activity, error reports (sometimes called crash dumps), and hardware settings.) 

  • Device Data. We collect device data such as information about your computer, phone tablet, or other device you use to access the services. Depending on the device used, this data may include information such as your IP address (or proxy server), device and application identification numbers, location, browser type, hardware model, internet service provider and/or mobile carrier, operating system and system configuration information.  

  • Location Data. We collect location data such as information about your device's location, which can be either precise or imprecise. How much information we collect depends on the type and settings of the device you use to access the Services. You can opt out of allowing us to collect this information either by refusing access to the information or by disabling your location setting on your device, However, if you choose to opt out, you may not be able to use certain aspects of the services.  


How do we process your information? 

We process your personal information for a variety of reasons, depending on how you interact with our services, including: 

  • To facilitate account creation and authentication and otherwise manage user accounts. We may process your information so you can create and log into your account, as well as keep your account in working order. 

  • To deliver and facilitate delivery of services to the user. We may process your information to provide you with the requested service. 

  • To respond to user inquiries/offer support to users. We may process your information to respond to your inquiries and solve any potential issues you might have with the requested service 

  • To send administrative information to you. We may process your information to send you details about our products and services, changes to our terms and policies, and other similar information, 

  • To fulfil and manage orders. We may process your information to fulfill and manage your order, payments, returns, and exchanges made though the services. 

  • To request feedback. We may process your information when necessary to request feedback and to contact you about your use of our services. 

  • To send you marketing and promotional communications. We may process the personal information you send to us for our marketing purposes, if this is in accordance to your marketing preferences. You can opt out of our marketing emails at any time 

  • To deliver targeted advertising to you. We may process your information to develop and display personalised content and advertising tailored to your interests, location and more.  

  • To protect our services. We may process your information as part of our efforts to keep our services safe and secure, including fraud monitoring and prevention.  

  • To identify usage trends. We may process information about how you use our services to better understand how they are being used so we can improve them. 

  • To determine the effectiveness of our marketing and promotional campaigns. We may process your information to better understand how to provide marketing and promotional campaigns that are most relevant to you. 

  • To save or protect an individual's vital interest. We may process your information when necessary to save or protect an individual's vital interest, such as to prevent harm.  


What legal bases do we rely on to process your information? 

The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on in order to process your personal information. As such, we may rely on the following: 

  • Consent. We may process your information if you have given us permission to use your personal information for a specific purpose. You can withdraw your consent at any time by clicking the unsubscribe link at the bottom of emails or emailing  

  • Performance of a contract. We may process your personal information when we believe it is necessary to fulfill our contractual obligations to you, including providing our services or at your request prior to entering into a contract with you.  

  • Legitimate interest. We may process your information when we believe it is reasonably necessary to achieve our legitimate business interest and those interests do not outweigh your intertest and fundamental rights and freedoms. For example, we may process your personal information for some of the purposes described in order to: 

  • Send users information about special offers and discounts on our products and service 

  • Develop and display personalised and relevant advertising content for our users 

  • Analyse how our services are used so we can improve them to engage and retain users. 

  • Support our marketing activities 

  • Diagnose problems and/or prevent fraudulent activities 

  • Understand how our users use our products and services so we can improve user experience 

  • Legal Obligations. We may process your information where we believe it is necessary for compliance with our legal obligation, such as to cooperate with a law enforcement body or regulatory agency, exercise or defund our legal rights, or disclose your information as evidence in litigation in which we are involved.  

  • Vital Interests. We may process your information where we believe it is necessary to protect your vital interests or the vital interests of a third party, such as situations involving potential threats to the safety of any person.  


When and with whom do we share your personal information? 

We may need to share your personal information in the following situations: 

  • Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.  


Do we use cookies and other tracking technologies? 

We may use cookies and similar tracking technologies (like web beacons and pixels) to access and store information. Specific information about how we use such technologies and how you can refuse certain cookies is set out in our cookie notice.  

How long do we keep your information? 

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). No purpose in this notice will require us keeping your personal information for longer than the period of time in which users have an account with us.  

When we have ongoing legitimate business need to process your personal information, we will either delete or anonymise such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.  

How do we keep your information safe? 

We have implemented appropriate and reasonable technical and organisational measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorised third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our services is at your own risk. You should only access our services within a secure environment.  

Do we collect information from minors? 

We do not knowingly solicit data from or market to children under 18 years of age. By using our services, you represent that you are at least 18 years of age or that you are the parent or guardian of such a minor and consent to such minor dependents use of the service. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from a minor, please contact us at  

What are your privacy rights? 

In some regions (like the EEA and UK) you have certain rights under applicable data protection laws. These may include the right:


  • To request access and obtain a copy of your personal information 

  • To request rectification or erasure 

  • To restrict the processing of your personal information 

  • To data portability. 


In some circumstances, you may also have the right to object to the processing of your personal information. You can make such requests by emailing We will consider and act upon any request in accordance with applicable data protection laws.  If you believe that we are unlawfully processing your personal information, you also have the right to complain to your local data protection supervisory authority.  

Withdrawing you consent. If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time. You can do this by contacting or by using the contact details provided below. Please note that this will not affect the lawfulness of the processing before its withdrawal nor will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.  

Opting out of marketing and promotional communications. You can unsubscribe from our marketing and promotional communications at any time by clicking on the unsubscribe link in the emails that we send, or by contacting us using the detail provided in the section below. You will be removed from marketing lists however; we may still communicate with you. For example, to send you service-related messages that are still necessary for the administration and use of your account, to respond to service requests or for other non-marketing purposes.  

Account Information 

If you would, at any time, like to renew or change the information in your account or terminate your account, you can contact us using the contact information below.  

Upon your request to terminate, we will deactivate or delete your account and information from our active databases. However, we may retain some information in our files to prevent fraud, troubleshoot problems, assist with any legal investigations, enforce our legal terms and/or comply with applicable legal requirements.  

Cookies and similar technologies: Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove or reject cookies, this could affect certain features or services of our services.  

If you have any questions or comments about your privacy rights, please email us at 

Controls for do-not-track features  

Most web browsers and some mobile operating systems and mobile applications include a do-not-track (DNT) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognising and implementing DNT signals has been finalised. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this privacy notice.  


Do we make updates to this notice? 

We may update this privacy notice from time to time. The updated versions will be indicated by an update revised date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy notice frequently to be informed of how we are protecting your information.  


How can you contact us about this notice? 

If you have any questions or comments about this notice, you may email us at or by post to  

Purposeful Play,  

16 Ostlers Way, 



NN15 6GJ 


Payment Methods
Payment Methods

Purposeful Play is currently accepting:

- Credit / Debit Cards
- Apple Pay

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